NLP

How people think and how they respond to challenges and to other people varies from one individual to another depending on their beliefs, values, memories and past experiences. Some people respond more effectively than others. Understanding how they do this - and how you can follow their example by changing your thinking and beliefs - lies at the heart of neuro-linguistic programming (NLP).

NLP will improve the way you interact and communicate with others; it will improve your self-esteem and raise your motivation. In fact, it will impact positively on all aspects of your business and private life.

The NLP Pocketbook looks at the key principles of NLP and how it can make a difference to you. It describes how you are limited by your beliefs and thoughts and how you can change them for the better. There are sections on the brain, on language and on how to create your own personal resource bank.

Hook Your Audience

Hook Your Audience is a speaker's resource book, full of stories, quotations, quips, overheard remarks, proverbs, sayings and miscellaneous words of wit and wisdom with which to enliven, embellish and amplify a presentation. In other words, the 'hooks' to grab an audience's attention. The author - a seasoned speaker, writer and trainer in the business sector - groups his material according to its relevance to particular managerial or business situations, and provides comment, advice and insight as appropriate. 'The intention is to increase the effectiveness of getting the message across and, vitally, getting it to stick', he says. Entertaining and informative, Hook Your Audience is for managers, trainers and anyone else who has to speak at meetings, conferences, workshops or other events.