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The Influencing
Pocketbook
Influencing skills are at the heart of
all successful communication. The Influencing Pocketbook
examines influencing styles, how to establish rapport, dealing with
different personalities, handling resistance and, crucially, getting
a decision. It lists five easy steps to influence, eight influencing
styles, ten good reasons to build rapport and four different
personality types with influencing techniques for each. In an
American Management Association survey, in answer to the question
'What is the number one need for success in business today?', the
most popular answer was 'To persuade others of my value and the
value of my ideas'.
The Motivation
Pocketbook
The Motivation Pocketbook examines
the many different theories of motivation, drawing out the key
points and offering management tips for each one. A useful
problem-identifier points the way to the best theories to use in
particular situations. For example, when people complain a lot the
author recommends the 'ERG Theory', and when they lack direction he
puts forward the 'Goal Theory'. There is also a review of the
different character and personality types and what they are most
likely to find motivational. In conclusion, the book lists nine
basic rules of motivation, ten ways in which to keep yourself
motivated and 100 ways in which to say 'well done'. To coin one of
these expressions, 'sheer class' Max.
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