BTEC Open Learning

Learning Resources for Business Led Training, tel: 01884 821870

A choice of four qualifications intended for anyone who is responsible for setting up or managing a Open Learning facility.

BTEC Professional Diploma in Managing Open Learning Resources – made up of 8 Units (each of the topic seminars represents 1 unit). 6 Units are mandatory & there are 3 elective Units from which 2 must be chosen. The Diploma entails about 240 hours of work, including the seminar sessions & should be spread over 1 year.

Delivering & Managing Open Learning Resources

Marketing Open Learning Resources & Facilities

Delivering Service Excellence

Supporting Open Learners

Quality in Open Learning

The Business Case for Learning Resources

Optional Units:

Technical Awareness

E-Learning Strategies

Public Access Open Learning

BTEC Advanced Certificate in Open Learning Administration – made up of 4 Units of which 2 are mandatory. There are 3 elective Units from which 2 must be chosen. The Certificate should take approximately 120 hours of work to complete, including the seminar sessions & should be spread over about 6 months.

Delivering & Managing Open Learning Resources

Marketing Open Learning Resources & Facilities

Optional Units:

Technical Awareness

E-Learning Strategies

Supporting Open Learners

BTEC Professional Award in Developing & Managing Open Learning – Selected as a foundation the Professional Award requires about 30 hours of work & should take about 1 month to complete. The Award includes an extra 1-day seminar to help with the assessments (these have been prepared to a Level 4 standard).

Delivering & Managing Open Learning Resources

BTEC Professional Award in Developing a Marketing Strategy – Selected as a foundation the Professional Award requires about 30 hours of work & should take about 1 month to complete. The Award includes an extra 1-day seminar to help with the assessments (these have been prepared to a Level 4 standard).

Marketing Open Learning Resources & Facilities

Detailed Contents

9 seminars have been combined into qualifications that have been accredited by Edexcel. The work of a Learning Facility Manager is so multi-dimensional that a person with a particular set of skills & attributes is needed to guide & motivate learners on how to get the most from a learning facility. You will work through real life case studies, analyse the experiences of others & produce a plan that can lead to the successful implementation & management of a facility & it’s resources.

1. Delivering & Managing Open Learning Resources

Overview of open learning

	Reasons to implement a learning facility
	Advantages and disadvantages of open learning

Learning & Changes

	Learning styles
	Resistance to open learning

Process management

	Training needs analysis
	The why and how of open learning
	Needs and wants of open learners

The Practicalities of open learning

	Launching or re-launching
	Continuous marketing and promotion
	Administration systems and procedures

Open learning processes

	Validation and evaluation
	Staffing & support
	The open learning environment
	Health & safety issues
	Selecting the appropriate resources
	Identifying services

The benefits of open learning

	Costs & benefits
	Critical success factors
	Management support

2. Marketing Open Learning Resources & Facilities

Overview of open learning marketing principles

	What is marketing
	Why do you need it
	Introduction to marketing planning
	Market research
	Product positioning

Selling the concept of management

	benefits of open learning to managers
	Management briefings and events
	Integrating open learning with internal processes

Target marketing

	Why not target everyone?
	Methods of segmenting learners
	How to appeal to target segments

Marketing toolkit

	The marketing mix
	Applying promotional techniques
	Newsletters
	Promotional events
	The life cycle of a learning centre

Marketing Strategy

	What business are you in?
	Adding value to your facility
	Formulating mission statements
	Situational analysis
	Sample marketing strategies
	Potential risks and consequences

3. Technical Awareness

Basics of computers

	What is a computer?
	History of computers
	Computer types
	Hardware and software
	What is memory and how much do you need?

Computer safety and maintenance

	Data protection Act
	Cleaning
	Minimising wear and tear
	Maintenance schedules
	Hard drive maintenance procedures
	Viruses

Internet /WWW

	History of the Internet
	Control
	Service providers
	Services of the Internet

Operating systems and graphical user interface

	What are operating systems?
	Practical DOS
	Practical Windows

Networks

	Network control
	Protocols
	Types of networks and topologies

Trouble shooting

	Diagnosing the problem
	Observable actions

Installations

	Standalone PCs
	Network PCs
	Intranet and Internet

4. Delivering Service Excellence

The job role

	The job description
	Person specification
	Full time or part time?

Corresponding with customers

	three stages of effective correspondence
	Phrases to avoid
	Writing instructions using KISS
	Writing effective manuals

What is customer service?

	Good and bad customer service
	Who are your customers
	What service do customers expect?
	Writing a mission statement

Service standards

	What are service standards and how can they help with open learning facilities?
	Writing your own standards
	Implementing your service standards

Face to Face communication

	Word, phrases and questions
	Using voice tone to best effect
	Gestures and body language
	Listening skills

New technology and written communications

	Internet communication options
	Services available
	Using E-mail for correspondence

5. Supporting Learning

The Theory of learning

	The brain and how it works
	Memory - the facts
	Types of learning
	Successful learning
	Mind maps
	Learning styles

Learning support for the individual

	Why do open learners need support?
	Learning support methods
	What the learner actually requires
	Barriers to support learning

Learning support for the organisation

	The training needs analysis process with open learning
	Learning contracts
	Motivation
	Feedback

6. E - Learning Strategies

E - Learning explored

	The brain and how it works
	Memory - the facts
	Types of learning
	Successful learning
	Mind maps
	Learning styles

E - Learning practicalities

	Process and procedures required for an effective strategy
	The human element
	Training issues for staff
	Success factors involved in e-learning
	Measuring the effectiveness
	First steps
	Technology and its limitations

The Strategy itself

	The need for strategy
	Is there a need for e-learning within your organisation?
	The outline of an e-learning strategy

7. Quality in Open Learning

What is quality?

	What is meant by quality?
	What does quality mean to you
	Definition of quality
	Why have quality in open learning?

making quality matter

	Dimensions of service quality
	Case study
	Problems of poor quality
	Benefits of quality procedures
	Making quality matter

Monitoring and evaluation

	How will you evaluate your quality mechanism?
	What can you do to ensure that quality is maintained and improved?
	Checklist

How to implement quality procedures

	Quality models
	How to develop and implement quality procedures
	Benchmarking
	What factors should be considered?

8. The Business Case for Learning Resources

Introduction

	What would your business case include?
	The business benefits of open learning
	The "human" aspect of your facility

The negatives

	Managing resistance and threats to your project
	Resistance from managers
	Resistance from trainers
	resistance from users

Money, money, money or return on knowledge?

	Funding opportunities
	Return on investment
	Cost benefit analysis
	Budgets

Is your business case feasible?

	What is a feasibility study?
	Do you have a training problem?
	How to conduct a feasibility study

How is your existing provision?

	Auditing what you do
	Are your services cost effective?
	Is the facility cost effective?
	Is the training cost effective?
	Is the facility cost efficient?

The business plan

	What is the business plan?
	What to include in your plan
	Options for implementation

9. Public access open learning

Introduction

	Public access facility - What are they?
	Is there a need for public access facilities?
	Lifelong learning
	Services to consider for the public
	Is it worth your while?

Practical issues

	Identify special groups
	Funding for public access facility
	Security
	Staffing issues
	Support issues for the public

Marketing issues

	Target groups
	Marketing campaigns
	Marketing steps
	Marketing materials

Feasibility of public access facilities

	Feasibility guides
	SWOT analysis

Cost

Costs are calculated on a Unit basis per booking form using the following grid:

1 to 4 Units		5+ Units
First Unit	£196	5 to 10 Units	£160 per unit
Second Unit	£176	11 to 15 Units	£150 per unit
Third Unit	£156	16 to 20 Units	£133 per unit
Fourth Unit	£156	21+ Units	£125 per unit

Costs are exclusive of VAT but do include all training materials, support, registration, refreshments & lunches

* Please note that after purchasing your quantity units you will have two years to allocate personnel to units and book dates.

Booking Form

Select the qualification and number of units required, and then let us know how to contact you.

BTEC Professional Diploma (8 units per delegate)

BTEC Advanced Certificate (4 units per delegate)

BTEC Professional Award in Developing & Managing Open Learning(1 unit per delegate)

BTEC Professional Award in Developing a Marketing Strategy (1 unit per delegate)

Total Units Required:

1 to 4 units. 5 to 10 units. 11 to 15 units.

16 to 20 units. 21+ units.

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Send mail to info@iol-uk.co.uk with questions or comments about this web site. Last modified: 05/11/10

Send mail to info@iol-uk.co.uk with questions or comments about this web site.
Last modified: 05/11/10